Text -- 304-412-4065 Danny@DannyPettry.com

Title: Exactly What to Say: The Magic Words of Influence and Impact
Author: Phil M. Jones
Publisher: Box of Tricks
Danny’s Rating Scale: ⭐️⭐️⭐️⭐️⭐️


Bingo! You hit the nail on the head. “Exactly What to Say” offers practical guidance on effective language patterns and communication strategies that can be directly applied to your work with resistant teenagers. By incorporating the magic words and phrases provided in the book, you aim to motivate your clients to embrace healthier coping mechanisms and behaviors, thereby reducing self-harm, aggression, and substance use. Ultimately, your goal is to use these principles and techniques to foster positive behavioral changes and support your clients in engaging more fully with life.


The power of words became evident to me during my time working at Chick-fil-A as a teenager. I honed my sales technique by utilizing a simple but effective strategy. Instead of asking customers if that was all after a moment of hesitation, I was encouraged by the owner, Joe Clark, to reframe the question. I began asking, “Would you like to add anything else to your order?” or offering customers the opportunity to purchase a brownie, cheesecake, or lemon pie. The impact was clear as I observed an increase in dessert sales with this small change in my approach. This experience highlighted the profound impact that language can have on influencing customer behavior and ultimately driving sales.

Book Summary:


In “Exactly What to Say,” author Phil M. Jones provides readers with powerful and effective phrases to use in a variety of common communication scenarios. By offering clear and easy-to-implement language suggestions, Jones equips readers with the tools to become more persuasive and influential in both personal and professional interactions.


The book is structured around specific phrases that can be employed to handle objections, build rapport, and influence others. Jones emphasizes the importance of choosing words carefully to maximize impact, and provides practical advice on how to tailor these phrases to suit individual communication styles.


Throughout the book, Jones provides real-life examples and stories to illustrate the effectiveness of his recommended phrases in action. By mastering the art of verbal persuasion, readers can enhance their ability to negotiate, sell, lead, and inspire.


“Exactly What to Say” is a valuable resource for anyone looking to improve their communication skills and become more adept at influencing others in a positive and authentic manner. With its practical and actionable advice, the book empowers readers to elevate their ability to connect and persuade with precision and confidence.