Recently, a recreation therapist emailed to ask: What makes DannyPettry’s Rec Therapy CEUs program different from our competitor’s CEU program.
The answer is real simple:
Reading books is what makes (Danny Pettry’s Rec Therapy CEUs) more distinguished and prestigious from our new rookie online CEU competitor.
Our competitor argues, “Books are optional for [their] courses as the content needed to pass the course is delivered online via presentations” That doesn’t sound too smart to us. Ironically, they feature a book in their logo.
Yes – Danny Pettry’s Rec Therapy CEUs requires reading books.
And we’d like to validate that independent learners gain three (3) major outcomes from our (book reading) program compared to their (skip-the-book option) program.
Competitive advantage # 1: Depth and Profoundness
Wendy’s ads in 1984 questioned their competitor’s burgers by asking, “Where’s the beef?”
We’d like to ask: Where’s the book? Where’s the content? Where’s the deeper knowledge?
Example: I could write a lovely presentation on humanistic psychology, but that will never compare with the depth of the subject written by Carl Rogers in his book, On Personal Power. Even if created book summary review (on a slideshow presentation) on his book that was amazing, most people would want to “hear it from the horses’ mouth.” I can’t out-Rogers – Carl Rogers.
Something to think about: Tim Sander’s (Business leadership expert) argues:
“Reading is a source of potency. Become a walking encyclopedia of answers for anyone who has questions.”
Imagine the personal satisfaction and depth of knowledge you’ll gain from reading a book. Feel the satisfaction.
Competitive advantage # 2: Definitely Prestigious
Tom Hanks plays the role of Jimmy Dugan, in the 90’s movie, A League of Their Own. This movie is based on the true story of an all-female baseball team coached by professional ballplayer Jim Dugan during WWII. One of the most memorable lines from the movie is when Jim Dugan (played by Hanks) says this about baseball: “It’s supposed to hard. If it were easy, everyone would do it.”
Reading a book takes time and effort. It is harder, but it is worthwhile. It’s valuable.
A presentation on a book is just… too easy.
Example: I could write a book summary (and put in in a slideshow format) of Stephen King’s (2012) novel Blockade Billy, much like the summary of the book at wikipedia. However, you’d get more fulfillment out of the 112 page novel compared to the one-page summary on wikipedia.
Something to think about: American author, Mark Twain said,
“The person who won’t read has no advantage over the person who can’t read.”
Imagine the pride you’ll feel from completing a book. You’ll be more interesting in conversation. Why yes… I did read that book!
Competitive advantage # 3: Achievement and Success
Researchers have identified that Chief Executive Offers (CEOs) of Fortune 500 Companies read an average of 50 to 60 books per year. One key element of successful people is that they read a lot of books. Researches have found that wealthy people read more books.
- Oprah is wealthy. She selected her favorite books every month for her book club.
- People asked Elon Musk, where did you learn to build rockets? His answer: “I read books.”
- Bill Gates reads about 50 books per year.
- Danny Pettry: I read about two books per week. Most of these books are about business, self-improvement, personal growth, success, and spirituality. But I also read fiction from time to time too.
Disclaimer: I can’t promise that you’ll get financially wealthier from taking my courses, but you’ll definitely develop wealthier knowledge.
Something to think about: Motivational speaker, Brian Tracy said,
“Read an hour every day in your chosen field. This works out to be about one book per week, 50 books per year, and will guarantee your success.”
Imagine how you’ll use your newfound knowledge to achieve your dreams and passions.
Your Next Action Step…Sign-up Today!
Read to succeed!
Registration is super easy!
Register for a DannyPettry: Rec Therapy CEUs course today at this link:
Have you noticed that your main goal is to defame your competitor? What you are doing appears desperate and of poor character. You basically rob people by taking their hard earned cash and all you deliver them is a quiz based on a book that you didn’t write. Yes our courses do not require a book to pass them. That is because they are written by TR Experts through out the country which provide the content. The same thing happens at conferences you attend. Are you saying that an ATRA conference isn’t worthwhile to attend because people don’t need to read a book? For the sake of your own reputation, please stop attacking us. Our courses are legit and really do help people in the TR profession. Maybe you should take notes?
Your competitor SMART CEUs Hub (www.smartceushub.com)
Howdy Smart hub –
Wow – You bring up several concerns in your post at my medium (RecTherapyToday)
I’ll try to fairly address each of your concerns below.
1. Smart: Have you noticed that your main goal is to defame your competitor?
Danny’s Response: My two personal goals are: loving and learning. (See video) here: https://www.youtube.com/watch?v=t_xwHsHNeSo
As for business goals: I do point out what distinguishes my online self-study CEU program from other programs.
As for defaming anyone: I wouldn’t say anything untrue about you or anyone. I believe in the good in all people. You’re a rec therapist and you have the CTRS credential. People who choose to go into human service professions are good people.
2. Smart: What you are doing appears desperate and of poor character.
Danny’s Response: I don’t have perfect character traits. I do strive to be a decent person. I did write a book on building character that teaches 15 traits to children. Some of the character traits included in the book include:
• Accepting differences
• Making compromises
• Empathy and concern for others
• Fairness/ equality
3. Smart: You basically rob people by taking their hard earned cash and all you deliver them is a quiz based on a book that you didn’t write.
Danny’s Response: I value education and learning. I’ve spent (invested) a lot of my own money on learning and professional development.
I don’t consider myself to be robbing people. I do offer a 360-day money back guarantee. The most common refund is because the person had accidently added “2” to cart.
I give a lot of free courses away a year. On average, one out of four people complete a free course, 25%. And 100% of the people who paid for courses complete it.
My focus is on behavioral health. If I don’t have the focus area a person is looking for, example: geriatrics or physical rehab, then I often refer people to few other programs. I’ve recommended one person to your program (and attached you in the email).
Delivery of services: I’m working on improving that. I’ve been adding additional services along with courses.
4. Smart: Yes our courses do not require a book to pass them. That is because they are written by TR Experts throughout the country which provide the content. The same thing happens at conferences you attend.
Danny’s Response: I’ve not taken your courses, so I can’t comment on the details of your courses. I can only comment on the advertising that is made public.
I’d like to point out an inconsistencies. I noticed that you advertise that “[your] courses do not require a book to pass them,” which appears inconsistent with some of your course descriptions, in example:
Smart course objective: Student will demonstrate adequate insight of effective leadership styles, skills, and tools in Recreational Therapy Services as evidenced by completing the “Effective Leadership In RT Services” coursework online, reading the book “Leadership In Leisure Services: Making A Difference- 3rd Edition” by Debra J. Jordan, and passing an online exam based on the course with a score of at least 70% within 365 days of starting the course.
Danny’s Response: I’m going to give you the benefit of the doubt that you’re providing a 5-hour presentation on the subject. I just hate that Debra Jordan won’t receive royalty for her book that is required for your course.
Danny’s Response: I’d argue that does not happen at conferences. I’ve monitored CEUs for several conferences, I’ve put together several state conferences and I presented at ATRA conferences. Based on my experiences, each of the 60-minute or 90-minute presentation must be accounted for. A person must be present (attend) the full session to get CEU credit. A person can’t just “read the slideshows” and get credit. Again, I don’t know the details about your program on the inside.
5. Smart: Are you saying that an ATRA conference isn’t worthwhile to attend because people don’t need to read a book?
Danny’s Response: I love ATRA! I’ a Lifetime Member of the Association. I’ve won several ATRA awards, including the 2005 Advocate of the Year. I’ve written articles for the ATRA newsletter, I assisted with supervision of students who monitored rooms for CEUs during the 2009 conference in Minneapolis. I’ve presented at several ATRA conferences: Pittsburgh, Rockville, MD, and Chicago. I pay to buy ATRA memberships for students in college programs.
ATRA has always been my #1 recommended ATRA conferences for CEUs. I purchase student ATRA memberships annually for college students.
Here is an example from a September 2012 blog post where I recommended ATRA: http://dannypettry.blogspot.com/2012/09/danny-p-recommends-atra-for-cont-ed-and.html and it is posted in the FAQ at my site that I recommend ATRA as #1 for CEUs.
I attend sessions at ATRA and buy a lot of books. #Sagamore #Venture #IdyllArbor
My self-study program is different from ATRA in that it provides an opportunity for people to get credit for reading books. My self-study CEU program is #2 compared to ATRA. I’d argue that my self-study CEU program is #1 in the small niche of self-study CEUs.
6. Smart: For the sake of your own reputation, please stop attacking us.
Danny’s Response: I’m a pacifist in nature.
I had first noticed your post distinguish your courses as the cheaper program, compared to “paying $80 + the cost of books per course via other online CE providers.” I don’t consider your post to be an attack on me or my program. It is just your way of pointing out why your program is different from my program. I gently pointed out why my program (which requires reading books) is different from your program.
7. Smart: Our courses are legit and really do help people in the TR profession.
Danny’s Response: You advertise that you’re program is NCTRC approved. So, I trust you’ve met their requirements. NCTRC has given me permission to use “Session content is CE Pre-approved by NCTRC” for several of my programs. See: https://marketersmedia.com/rec-therapists-can-enjoy-knowing-dannypettry-com-is-pre-approved-for-ce-credit/106936
8. Smart: Maybe you should take notes?
Danny’s Response: Authentically – are you serious? I’m open to learning from you. I’d gladly hire you and pay you as a consultant to give me more information on what I could be doing better. Email me if you’d like to take on that gig. I’d appreciate it.
And Maybe we could team up at some point in the future like coke and pepsi: https://www.youtube.com/watch?v=X8QVp5Df3UM